Tripesa understands the potential of tourism to transform Africa. Tourism is a major economic driver for many African countries, contributing to GDP, creating jobs, and driving investment. It also has a number of social benefits, such as promoting peace and development, empowering women and youth, and strengthening rural communities.
However, Africa’s tourism sector faces a number of challenges, including:
- Narrow product diversity
- Limited market access
- Overreliance on international markets
- Lack of skills
Tripesa understands the potential of tourism to transform Africa.
Tripesa works with governments and development partners to address these challenges. Our interventions include:
- Broadening the range of tourism products available in Africa
- Increasing access to global, regional, and local sales, marketing, and distribution channels for African tourism products
- Reducing reliance on global middlemen
- Building the skills of tourism product operators, with a focus on product development, digital marketing, and customer relationship management
- Ukarimu Uganda: Tripesa worked with the Eye Opener Initiative to develop the Ukarimu curriculum, which provides open-source training for hundreds of tourism MSMEs in Uganda. One example is https://mabambatours.com , which went from generating less than $300 per month to over $5,000 per month after working with Tripesa to develop new products and gain access to new markets.
- Stanbic Incubator Tourism Training: Tripesa worked with the Stanbic Incubator and e360 to develop a tourism skills development activity for over 100 MSMEs from all over Uganda. The focus of this training was tourism entrepreneurship, product development, and access to digital channels. Companies like https://www.isitoshetours.com/were part of this cohort and have achieved product diversification and market access through Tripesa’s no-code tools.
- The Young Uganda Tour Operators (YUTO): Tripesa is currently implementing a project on behalf of YUTO to develop 50 new tourism products, with a focus on urban tourism and upsell products in highly frequented destinations like Kigezi and the Rwenzori region. The entrepreneurs managing these products will receive basic business training. 100 YUTO members will also benefit from access to no-code websites, a YUTO marketplace, and a proximity sales tool, all of which will be built on the Tripesa platform.
With these and many other initiatives, Tripesa is committed to helping Africa’s tourism sector reach its full potential. We believe that tourism can be a powerful force for good, and we are working to make it happen.